Subscriptions allow customers to make recurring payments to access a product such as a video game or streaming service.
The following image shows the lifecycle of a subscription from beginning to end where a customer purchases a new subscription to a product. You receive the notification when the customer creates a new subscription. After the trial period expires, the system bills the customer and you receive a trial to active conversion notification. As the customer continues to use the product, you receive renewal notifications at the start of every new subscription period. Finally, when the customer no longer needs the product and their subscription lapses, you receive a cancellation notice.
The following table defines the terms used in the subscription lifecycle.
The date the subscription was purchased
The date the subscription was activated. If the subscription was not activated, the date appears as
The selected recurrence from the product setup GUI. The amount (in days) of service purchased excluding any extensions or trials.
Purchased Duration Date
The date when the subscription ends based on the amount of service purchased.
Note: This is not the expiration date.
Renewal Notification Date
The date when you send the customer a renewal notification.
Additional length of service given beyond the purchased duration.
The date you bill the customer. You could send a bill to remind the customer to renew their subscription on milestone dates, such as the Renewal Date, Expiration Date, and the Grace Date.
The date when the customer should renew their subscription.
The date when the subscription completes. This includes the amount of service purchased plus any extensions.
Also known as the Subscription Period. The length of time that the subscription provides services. This includes the purchased amount of service plus any extensions.
The length of time a subscription continues to provide the service after the expiration date.
The date when the grace period ends. No service is provided after this date.
The date when the subscription was cancelled. If the subscription is not cancelled, the date appears as
Digital River uses these invariants to define the subscription lifecycle.
Activation Date < Purchased Duration Date <= Expiration date <= Grace Date
Activation Date < Renewal Date <= Expiration Date <= Grace Date
Activation Date < Renewal Notification Date < Renewal Date
Renewal Notification Date must be 1 or more days before the Renewal date
Purchase Duration = Purchase Duration Date − Activation Date
Purchase Duration Date = Activation Date Purchase Duration
Extension Period = Activation Date + Purchased Duration + Extension Period
Expiration Date = Activation Date + Purchased Duration + Extension Period
Grace Period = Grace Date − Expiration Date
Grace Date = Expiration Date + Grace Period
Subscription can't be activated if it has been cancelled.
Activation Date =
01/01/9999 00:00:00 if not activated