# Individual products

An individual product is a single sellable SKU. The following image shows an example of a SKU:

![](https://2721412755-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LzlYMEYC0GeLSgnsft6%2F-MgvM4B1t1Gz2-iJr2CG%2F-MgvMNJfHToDBJqiexNy%2Findividual_product.png?alt=media\&token=16737611-f3cc-49f7-bb9e-34d2325d1424)

Individual products are common, but sometimes, a product with variants makes more sense for the store, product line, or business.

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**Example**: If a product comes in different colors, sizes, or versions, it is easier and less time-consuming to maintain one product with variants than to maintain a handful of individual products that are nearly the same.
{% endhint %}

You can get individual products, products within a category, or all possible products with API calls.

[Provide the individual product identifier with the GET request](https://docs.digitalriver.com/commerce-api/shopper-apis/product-discovery/products#getting-a-product-by-identifier) to get an individual product.