# Individual products

An individual product is a single sellable SKU. The following image shows an example of a SKU:

![](/files/-MgvMNJfHToDBJqiexNy)

Individual products are common, but sometimes, a product with variants makes more sense for the store, product line, or business.

{% hint style="info" %}
**Example**: If a product comes in different colors, sizes, or versions, it is easier and less time-consuming to maintain one product with variants than to maintain a handful of individual products that are nearly the same.
{% endhint %}

You can get individual products, products within a category, or all possible products with API calls.

[Provide the individual product identifier with the GET request](/commerce-api/shopper-apis/product-discovery/products.md#getting-a-product-by-identifier) to get an individual product.


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