Bundle offers

Understand bundle offers.

Creating bundle offers can significantly enhance your sales strategy by providing customers with added value and encouraging them to make larger purchases. This process involves grouping multiple products together and offering them at a special price to entice customers. In this section, you will learn how to create and manage bundle offers effectively, ensuring they are well-integrated with your product catalog and resonate with your target audience. Through thoughtful configuration, bundle offers can help drive sales growth, improve inventory turnover, and elevate the overall shopping experience for your customers.

This guide will teach you how to create and manage bundle offers, ensuring they are seamlessly integrated into your product catalog for an optimized shopping experience. You can adjust the price and configuration of the bundle offers to meet your pricing or product combination strategies.

When adjusting the parent subscription plan, you can use the Price Proration when Bundle with Subscription feature to include or exclude non-subscription child products from proration. See Enable price proration for more information.

If you are interested in using a bundle offer with prorated pricing, contact your Customer Success Manager.

How it works

In eCommerce, understanding the differences between a product combination and a bundle offer is crucial for effective product management and pricing strategies. This document aims to clarify these concepts and introduce a new feature—Prorate Price for Bundle Offers—to enhance pricing management capabilities.

How a product combination works

Product combinations are sold as a single unit, grouped together by multiple items. This is ideal for products meant to be used together and typically have a single combined price.

Example: A smartphone package that includes a watch sold at a single price.

• Product A: smartphone: $1,100

• Product X: smartwatch: $200

• Product combination: smartphone and smartwatch (Product A + Product X): $1,200

In this case, the smartphone and smartwatch are combined into a single product, and the customer sees and buys it as one item for $1,200. Purchasing them as a product combination saves $100.

See Creating a product combination for instructions.

How a bundle offer works

Bundle offers allow you to sell multiple products at a special price, but the items remain individual products in the cart. This allows for flexibility, as customers can see each item listed separately, though they benefit from purchasing the bundle at a discounted rate. When a shopper adds the parent product to the cart, the bundle offer also adds the child product. However, both products remain separate in the cart with individual prices.

Example: A promotional offer where buying a coffee machine includes discounted coffee beans, both appearing as separate items in the cart.

• Product B: coffee machine: $100

• Product Y: coffee beans: $20

• Bundle offer (Product B + Product Y): $116

  • Buy coffee machine: $100

  • Get coffee beans: $16

In this case, when a customer adds the coffee machine to their cart, the coffee beans are also automatically added. Both items appear separately in the cart with their respective prices. A 20% discount is applied to the coffee beans when bundled with the coffee machine.

See Create a bundle offer for instructions.

Create a bundle offer

Creating a bundle offer is a powerful marketing strategy that encourages customers to purchase additional products by offering them at a discounted rate when bought together. This guide will walk you through setting up a bundle offer, including selecting the parent and child products, configuring discounts, and ensuring fair and accurate pricing through prorating. Combining related products into a compelling bundle can boost sales, enhance customer satisfaction, and streamline your promotional efforts.

To create a bundle offer:

1. Create and deploy a parent product: This is the product you expect the shopper to add to the shopping cart (e.g., the coffee machine).
2. Create and deploy a child product: You want to bundle this product with the parent product (e.g., the coffee beans).
3. Create a bundle offer: Set the parent product (e.g., the coffee machine) and the bundled child product (e.g., the coffee beans), and configure any discounts you want to offer in this bundle. If you want to use price proration with a subscription, follow the Enable price proration instructions.