Offer types

Understand the available offer types.

The following topics describe the available offer types.

All products bundle

A bundle offer that provides a free or discounted product when a shopper purchases any product.

Example: "Buy any product and get a free pen."

Banner

Promotes a product through a banner image in your store, in a shopping cart, and so on.

Example: Advertise new product lines with a banner ad.

Offer resource method: GET shoppers/me/point-of-promotions/(popName)/offers

Does the offer have a parent product? No

Requires an API call? Yes

Bundle

A bundle offer adds a specific product to the shopping cart when a shopper adds another product to the shopping cart.

Example: "Buy a DVD player and automatically get a free universal remote."

Buy M, Get N

A bundle offer that presents a free or discounted product when a shopper purchases another product.

Example: "Buy one, get one free!"

Candy rack

A promotion that appears in the shopping cart as a line item. The shopper can add the item to their shopping cart by clicking the add button.

Best Practices: Use the Cross-Sell offer type to create an offer for this POP.

Offer resource method:

GET shoppers/me/carts/active/point-of-promotions/{popName}/offers

Does the offer have a parent product? Yes

Requires an API call? No

Cross-sell

Presents the shopper with one or more products when they add a specific product to their shopping cart.

Example: When a shopper adds a digital camera to their shopping cart, offer the shopper accessories for the digital camera.

Offer resource methods:

GET shoppers/me/carts/active/point-of-promotions/{popName}/offers

GET shoppers/me/products/{productId}/point-of-promotions/{popName}/offers

Does the offer have a parent product? Yes

Requires an API call? Yes

Discount

The offer provides a discount for a specific product, a set of products, a category of products, or all products in your store.

Example: Create a discount for products in your store.

Featured products

Shows a list of "featured" products in your store (typically the home page). You can include any number of products.

Best Practices: Limit your featured products to five products or less.

Example: "This month's special deals."

Offer resource method:

GET shoppers/me/point-of-promotions/(popName)/offers

Does the offer have a parent product? No

Requires an API call? Yes

Shopper-Defined Bundle

A bundle offer presents a list of products from which the shopper can create their bundle.

Example: "Choose any three" products for $9.99."

Up-sell

Presents the shopper with an alternate product (or products) when they add a specific product to their shopping cart.

Example: Offer the shopper a "gold" edition when they add the "standard” edition to their shopping cart.

Offer resource method:

GET shoppers/me/carts/active/point-of-promotions/{popName}/offers

GET shoppers/me/products/{productId}/point-of-promotions/{popName}/offers

Does the offer have a parent product? Yes

Requires an API call? Yes