A Private Store (also known as Purchase Plan) is an online store that caters exclusively to a known group of customers.
The Private Stores feature allows you to:
Tap into new market segments
Avoid channel conflicts with the minimum advertised price (MAP)
Liquidate overstocked items or items nearing the end of life
Strengthen partner relationships by offering discounts to their employees
Use purchase limits to prevent abuse of a discounted product price
Fast setup of new offering without Digital River involvement
You can create stores for specific audiences, such as B2B stores, VIP stores, employee stores, and so on. A Private Store allows you to provide special pricing on specific products for a select group of shoppers. You can define which products you want to show in the Private Store and the price of those products. You can also control how shoppers access the Private Store.
The following image shows the anatomy of a Private Store, where:
Private Stores are owned by a site
Offers, Products, Themes, Styles, etc. can all be used within a Private Store
A Private Store Contains 1 or More Product Groups
A Private Store Contains 1 or More Microstores
The following information describes how to submit an order to a Public Store, Private Store, or Friends and Family.