Private store

A Private Store offers a custom shopping experience with special discounts, product assortment, or merchandising offers. It also limits purchases to authorized shoppers.

A Private Store (also known as Purchase Plan) is an online store that caters exclusively to a known group of customers.

The Private Stores feature allows you to:

  • Tap into new market segments

  • Avoid channel conflicts with the minimum advertised price (MAP)

  • Liquidate overstocked items or items nearing the end of life

  • Strengthen partner relationships by offering discounts to their employees

  • Use purchase limits to prevent abuse of a discounted product price

  • Fast setup of new offering without Digital River involvement

You can create stores for specific audiences, such as B2B stores, VIP stores, employee stores, and so on. A Private Store allows you to provide special pricing on specific products for a select group of shoppers. You can define which products you want to show in the Private Store and the price of those products. You can also control how shoppers access the Private Store.

For more information on Private Stores, see Private Stores in the Global Commerce Help.

The following image shows the anatomy of a Private Store, where:

  • Private Stores are owned by a site

  • Offers, Products, Themes, Styles, etc. can all be used within a Private Store

  • A Private Store Contains 1 or More Product Groups

  • A Private Store Contains 1 or More Microstores

Anatomy of a Private Store

The following information describes how to submit an order to a Public Store, Private Store, or Friends and Family.

Prerequisite: A user with the role of a Private Store Manager in Global Commerce must enable Private Stores in Site Settings. See Private Stores under Configuring site settings in the Global Commerce Help for more information.