Adding a SKU

Learn how to add a SKU.

To add a SKU:

  1. Click SKUs in the left navigation. The SKUs page appears.

  2. Click the Add SKU button at the top right of the page. The Add SKU page appears.

  3. Enter the required SKU information. The Metadata and Additional information sections are optional. Note: You must provide one of the following:

    • ECCN and Tax Code (both pieces of information)

    • SKU group. Select one from the dropdown list.

  4. Click Save at the top right of the page.

  5. A green SKU added dialog box will appear in the bottom left corner of the screen.

Add SKU fields

SKU information

When you add a SKU, provide the required SKU information on the Add SKU page. The fields are defined below.


Provides a unique identifier for a SKU. Retailers use a SKU to identify and track products. SKUs hold data on the most important characteristics of a product.


Provides a unique description of that product.

Country of origin

Specifies the two-letter country code of the country where a product was manufactured. You must provide a country code that is the same as what is listed on the product's certificate of origin.

ECCN /Tax Code OR SKU group information (required)

When you add a SKU, provide the required pieces of ECCN and Tax Code OR SKU group information. You must provide one or the other. The fields are defined below.


Specifies the product's Export Control Classification Number (ECCN).

Tax code

Provides a code to specify whether Digital River classifies the product as physical or digital. By using this code, you ensure that taxes are accurately assessed on that product.

SKU Group

A SKU group represents a collection of products with similar compliance requirements. SKU groups store product compliance data that is used when calculating taxes, determining landed cost, identifying goods at international borders, creating invoices, and numerous other downstream operations.

Metadata (optional)

You can also provide optional metadata information. Use metadata to further summarize and describe products. Use it also to classify, organize, label, and understand product data. You can use metadata to quickly sort and search data. The following section provides details on metadata information. The fields are defined below.


Provides a descriptive name (for example, subscriberID or coupon_Program) for the item of metadata that you are adding. You can use this information for searching and reporting purposes. The name has a 40-character limit.


Select the correct datatype of the metadata from the dropdown list. Choose either String, Integer, or Boolean. The default setting is String. The string has a 500-character limit.


Additional information (optional)

Besides metadata, you can also provide more optional information. The fields are defined below.

HS Code

Represents a SKU's Harmonized System code. The Harmonized System is a standardized numerical method used for classifying traded products. International customs authorities use the code to identify products for assessing duties and taxes and collecting statistics.


Specifies the weight of physical products in the units you have configured. If a client's physical products are being sold cross-border, pass along the weight and unit of all of their catalog's physical SKUs.


Specifies the weight unit associated with a physical product. You can choose from oz, lb, g, or kg. If a client's physical products are being sold cross-border, pass along the weight and unit of all of their catalog's physical SKUs.

Part number

Specifies a manufacturer part number (MPN). This is a unique static code issued by manufacturers to identify a part/product. Part numbers let customers accurately identify exact parts and protect themselves from counterfeits.


Provides a summary description of a product.


Specifies the address of a resource that contains the product's description.

Image URL

Specifies the URL of a resource that holds the product's image. This resource should link to one or more images you want to display to customers while they are reviewing products in a store.

Item breadcrumb

Specifies a path that serves as a navigational and tax classification aid for the product associated with this SKU. Create a text path to the current product in relation to the product's site structure, starting from the top level to the current product.

The correct format for this item is TopCategory > SubCategory1 > SubCategory2 > SubCategory3. A space ( ) should precede and follow each angle bracket (>), for example: Sports & Outdoors > Exercise & Fitness > Wearable Technology > Fitness Trackers. Do not use a semicolon (;) character in your item. The category string has a 100-character limit. The total item breadcrumb string has a 4000-character limit.

Add multiple Item breadcrumb paths by clicking the Add row link underneath the Item breadcrumb field. Enter the new path and click Save.

Edit the Item breadcrumb when the SKU details page is in Edit mode. Click Save.

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