# SKU Groups

SKU groups collectively manage similar stock keeping units (SKUs) within the Digital River ecosystem. By organizing SKUs into groups, businesses can efficiently implement pricing, promotion, and inventory strategies across multiple related products. This streamlined approach reduces redundancy and enhances operational management in eCommerce environments. Understanding and setting up SKU Groups is fundamental for effective product management. See [Grouping SKUs](https://app.gitbook.com/s/-LqH4RJfLVLuHPXuJyTZ/product-management/setting-up-sku-groups) for more information.

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